Brand Packaging Design and Strategy Document.
My Project Contribution:
During my tenure as Creative Director at Webb D’Vlam, I spearheaded a transformative initiative focused on reimagining the packaging and branding of a hypoallergenic condom product crafted from polyisoprene, produced by LifeStyles. The product initially sported a clinical and sterile packaging design, tailored for individuals allergic to latex. However, with the goal of expanding market share beyond latex-sensitive consumers, I helmed a comprehensive approach to reshape the brand's image. Drawing on my expertise in creative direction, I strategically led the project, orchestrating thorough market research interpretation and synthesizing consumer preferences. I positioned the brand to convey an essence of heightened intimacy, naming the product to evoke the sensation of naturalness and softness, supported by the research's finding that the polyisoprene condom felt softer than its latex counterpart. My engagement spanned client interactions, innovative graphic design, meticulous typography, and the curation of captivating illustrations that encapsulated the essence of the new brand identity. This endeavor showcased my proficiency in design strategy, research analysis, brand positioning, and adeptness in all facets of creative leadership.
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Front
Front
This concept was the precursor to the final design
