Purell

The design project for Purell was characterized by an evolutionary approach rather than a revolutionary redesign. It involved incorporating design cues and optimizing preexisting elements to better deliver the brand's core values. One notable addition was the strategic placement of a sparkle at the point where the word "pure" was spelled out within the word "Purell." This subtle yet intentional placement enhanced the visual impact and further emphasized the brand's commitment to cleanliness and purity. Additionally, the use of san serif type and carefully applied gradients contributed to a cohesive design that effectively communicated the brand's values.