Brand Packaging Design and Strategy Document
My Project Contribution:
As the Design Director at WSDV, I led a team in a compelling case study involving Braun Electric shavers. Our task was to develop designs for both the blister pack and accompanying visual communication targeted at the European and American markets. The top row of images showcases our creative process, which began with a thorough analysis of the design brief and insightful meetings with stakeholders. Drawing from these inputs, we provided clear written and visual direction to inspire our team of talented graphic and industrial designers, ensuring our communication remained "on message". The subsequent row displays the final packaging and graphic design execution, which clearly reflects the influence of the design direction I provided. This cohesive and impactful outcome successfully met our goals and exceeded expectations, proving the efficacy of our approach.
