Logo Design Strategy
My Contribution:
My company, Pheta Design Link, received a project from BAM TECH, formerly known as MLB Advanced Media (MLBAM) and now Disney Streaming Services. BAMTECH, a streaming broadcast technology company, requested our expertise in developing their brand identity. We conducted internal research to delve into their core values and capabilities, enabling us to create a cohesive brand identity that would resonate with their target audience. As the Producer, art director, and graphic designer at Pheta Design Link, I spearheaded the efforts to craft their brand identity. This involved consulting with the client, conducting research, conceptualizing design ideas, refining the brand's visual identity, and ensuring alignment with BAMTECH's values and capabilities..
By designing a range of options based on the internally derived list of 10 key words that the employees believed best represented their brand's equity to customers, we initiated a simple iterative process. Subsequently, the same group of employees rated each logo design on a scale of 1 to 10. We selected the most favored logos with the higher overall scores to proceed to an iterative refinement process. Among those, the executive stakeholders chose the most favored design as the final logo design.
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